Our client is a leading European FMCG brand spanning accross multiple countries and rapidly expanding their SEA Market.
Role Purpose
Consolidation of SEA Finance Planning & Reporting and fulcrum between SEA Marketing and Finance to ensure clarity in A&P for all stakeholders.
Responsibilities
· Marketing Finance
o A&P Management
- Provide clarity on YTD/YTG picture of A&P spend
- Ensure advertising spend is in line with budget
- Measurement & Evaluation of activities
- Monthly Reporting, Financial Planning and Budgeting
o Consolidate management reports in a timely and accurate manner to ensure SEA Leadership team are updated on business and financial performance and submit monthly commentary to APAC
o Analyse business performance against target and perform variance analysis and challenge markets on differences in performance
o Consolidation of markets’ monthly depletion and shipment numbers to manage SEA allocation
o Consolidate markets’ submission for LE/Budget to get an overall SEA submission of Quarterly Business Reviews
Key Performance Metrics:
Marketing Finance
- Ensure PO management system is clear and aligned between Marketing and Finance
- Budgeted Advertising spend must be fulfilled
- Measurement and evaluation of marketing activities for effectiveness and continuity
FP&A
- Consolidate monthly forecasting process for SEA, working closely with various market stakeholders for submissions to APAC
- Budgetary and Financial Planning submissions according to Regional and Global deadlines
- Consolidate SEA shipments for stock allocation decisions
Governance
- Initiate Quarterly Business Review process to ensure markets are aligned to SEA direction
Desired Candidate
· Degree in Accountancy/ACCA or equivalent and CPA/CA certified
· 8 to 10 years of experience with exposure to marketing finance
· Displays problem solving skills
· Excellent Microsoft Excel skills and highly skilled in dealing with financial and numeric data
· Good communication skills, both written and spoken in English
. Must be a Singapore Citizen or SPR