Regional Financial Planning and Analysis Manager (FMCG)

Location Singapore
Discipline: Accounting & Finance
Salary: $120000 to $999999
Contact name: Karthik Balakrishnan

Contact email:
Job ref: 459
Published: 9 months ago

Our client is a leading European FMCG brand spanning accross multiple countries and rapidly expanding their SEA Market.

Role Purpose

Consolidation of SEA Finance Planning & Reporting and fulcrum between SEA Marketing and Finance to ensure clarity in A&P for all stakeholders.


·   Marketing Finance

o  A&P Management

  • Provide clarity on YTD/YTG picture of A&P spend
  • Ensure advertising spend is in line with budget
  • Measurement & Evaluation of activities
  •  Monthly Reporting, Financial Planning and Budgeting

o Consolidate management reports in a timely and accurate manner to ensure SEA Leadership team are updated on business and financial performance and submit monthly commentary to APAC

o  Analyse business performance against target and perform variance analysis and challenge markets on differences in performance

o  Consolidation of markets’ monthly depletion and shipment numbers to manage SEA allocation

o  Consolidate markets’ submission for LE/Budget to get an overall SEA submission of Quarterly Business Reviews

Key Performance Metrics:

Marketing Finance

-       Ensure PO management system is clear and aligned between Marketing and Finance

-       Budgeted Advertising spend must be fulfilled

-       Measurement and evaluation of marketing activities for effectiveness and continuity



-      Consolidate monthly forecasting process for SEA, working closely with various market stakeholders for submissions to APAC

-       Budgetary and Financial Planning submissions according to Regional and Global deadlines

-       Consolidate SEA shipments for stock allocation decisions


-       Initiate Quarterly Business Review process to ensure markets are aligned to SEA direction


Desired Candidate

·       Degree in Accountancy/ACCA or equivalent and CPA/CA certified

·       8 to 10 years of experience with exposure to marketing finance

·       Displays problem solving skills

·       Excellent Microsoft Excel skills and highly skilled in dealing with financial and numeric data

·       Good communication skills, both written and spoken in English

. Must be a Singapore Citizen or SPR