Head of Marketing (Medical Device) Relocation to India
Our client is a leading listed US MNC and a world leader in their area of specialisation. They are a mature organisation in India having their presence for over two decades and are looking for a dynamic Head of Marketing to achieve their ambitious growth targets.
Primary Purpose of Role:
To develop, establish, and execute strategies (short and long term) for the medical device portfolio to deliver against agreed growth targets.
Reporting into the country manage, your main responsibilities will be as below:
Develop short- and long-term business and marketing plans for the India Surgical business and consistently deliver.
- Ensure seamless execution in achieving top-line growth and market share.
- Achievement of brand sales objectives and market share targets.
- Provide ongoing insights and recommendations to improve the profitability of the business.
- Launch new brands with the aim of obtaining targeted market share and price, through product launch velocity (PLV) execution process.
- Own SOV projects to ensure optimum brand and presence, in accordance with budget and strategies.
- Regular review, course correction and realignment of the marketing strategies as required to ensure we lead the market.
- Safe and effective use of our products and understanding of the specialties in which we operate.
Operational Effectiveness and Seamless Commercial Execution.
- Take lead in strategic plan development and budget preparation, providing accurate and realistic forecast for sales and BU expenses in brand marketing, aligned with market trends and company strategies.
- Execute field visits to inspect marketing strategies’ execution, customer feedbacks, market trends, and competitive updates. Accordingly develop and recommend tactics to counter and seize opportunities.
- Develop and maintain effective business relationships with key customers.
- Implementation of regular reviews of key competitors and their emerging business situations followed by appropriate response action to ensure we lead the market.
- Responsible for KOL development, engagement, and management.
- Actively develop strong connections with local, regional, and international key stakeholders within within the organisation.
- Ensure team compliance of company SOPs, vigilance reporting, code of conduct and local regulations.
Organizational Development.
- Act as a senior leader in the business unit. Facilitate strong connections with the key stakeholders from sales and key accounts at an India level.
- Actively provide insights to the Franchise Head on how to continue to improve the success and profitability of the India business.
- Lead and motivate others in improving the capability of the team and holding people accountable.
- Drive the desired behaviors and accountabilities across the surgical marketing team.
Experience (Years):
- Strong marketing experience, with evidence of at least 2 years at the Marketing Head level.
- Overall at least 15 years’ experience in the medical device, capital intensive equipment sector (associated to healthcare) or any other surgical business.
- Proven capability in strategic marketing.
- Proven success in effectively building KOL relationships.
- Experience in the medical device and/or specialty pharmaceutical industries preferred.
- Experience in new age digital and direct to ‘prospect’ marketing will be an added advantage.
Specific Competencies:
- Dealing with Ambiguity - Skilled in juggling multiple priorities and working to close deadlines.
- Business Acumen, Timely Decision Making & Decision Quality
- Planning, Problem Solving, Drive for Results, Strategic Agility
- Building Effective Teams, Developing Direct Reports and Others
- Organizational Agility, Peer Relationships, Superior written and verbal communication skills.
- Ethics & Values, Integrity and Trust